Atlas Free, formerly Rescue:Freedom

In 2022, Rescue:Freedom became Atlas Free. I led the visual rebrand and worked closely with the leadership team to refine the organization’s mission and tone. From crafting a mission statement to researching color psychology, every part of the process was thoughtful, intentional, and challenging to the status quo of the non-profit world.

Today, Atlas Free exists to accelerate and resource the fight against sex trafficking and exploitation. My job is showing it.

Brand Book

Website

Collateral

Social

Brand Merchandise